With a new media savvy interim CEO at the helm, Schulich marketing prof discusses how Yahoo will reinvent itself
15 May 2012
Yahoo’s media savvy interim CEO may be the right antidote to restore the lustre of the struggling tech giant, say observers. On Monday, Yahoo’s global media head Ross Levinsohn became the fourth person to hold the position in just over three years, in the wake of former CEO Scott Thompson’s departure.








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